AARRR framework template

Define and outline your startup growth funnel

AARRR stands for Acquisition, Activation, Retention, Revenue, and Referral. It’s also referred to as a “Growth Funnel,” and is a popular framework used by many startups to focus on the 5 most important metrics for growth.

This template helps your team define what each stage of this growth funnel looks like for your organization, outline the metrics used to measure each step, and then identify the various growth drivers to improve these metrics.