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Affinity diagram template

This free affinity diagram template example, contributed by the research experts at UserTesting, will help your team create affinity groupings based on your UX research methods. 

Use Template

Make sense of your data: organize ideas with a virtual affinity diagram template

Leverage UserTesting’s affinity mapping template to categorize information and find relationships between datasets. You can use this template to transform UX research methods, research session outputs, team brainstorming, or chaotic meetings into categorizable, actionable ideas.

You don't need to start from scratch.

Use UserTesting’s affinity diagram template to:

  • Translate UX research methods into takeaways
  • Collaboratively sort information
  • Synthesize ideas into a visual framework
  • Break up large tasks and delegate responsibilities

How to use this affinity diagram template

Step 1: Import your data from UX research

Bring your ideas to the table by creating a sticky for each data point. Apply the affinity map to  any set of information, from user research to brainstorms.

Step 2: Sort by theme to create affinity map

Ask your team to help organize your stickies into groups. Listen to each member of the team make their own connections between the data points. When every sticky has a spot, discuss what makes them similar and name each group.

Step 3: Speak up

Using Freehand reactions, vote on each category’s priority, value, and impact on the business.

Step 3: Add content

Add any video, photo, or other content that can reinforce each group’s theme. Add each piece of content to the freehand for reference after your mapping session is complete.

At the end of your session, your team will better be able to synthesize your UX research methods into a more thorough understanding of your data with an easy-to-use affinity diagram template.