
By Kosta Bolgov
Use this marketing plan template, created by the team at Asana, to brainstorm your marketing strategy and create a one-page marketing plan.
Use TemplateBefore you jump into project management mode, kick off your campaign with thoughtful brainstorming for better results. From overarching goals to specific channels, use Asana’s template to sketch out your objectives before moving to a more task-based plan.
Use Asana’s marketing project plan template to:
Think about your launch at the highest level. As a team, identify your objective and brainstorm how you’ll measure success.
Identify your target audience. Discuss what you want your audience to think, feel, and do. Collaborate to generate your key message: the TL;DR of your campaign.
After you’ve defined your key message, flesh out how you’ll bring it to life. Work through each possible channel (adding or deleting as you see fit) by brainstorming potential deliverables. Then, move your favorites to the “keepers” section.
To further define the customer experience, create a journey flow. Specify your audience. Then work through each channel and deliverable to get a better understanding of how they’ll touch the campaign. Be sure to identify how you’ll share the plan and measure success.
At the end of this process, you’ll have a clear plan for your marketing campaign, which can easily be transferred into a task-based project in Asana.
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