Define your long-term goals with this customizable marketing strategy template
Flesh out your marketing strategy and think through all aspects of your marketing plan. From building a foundation to defining what you’ll need to succeed, this template contributed by the team at monday.com will help you nail your marketing strategy.
You don’t need to start from scratch.
Use monday.com’s marketing strategy template to:
- Define your problem, target customer, and more
- Align as a team on goals, KPIs, and success metrics
- Consider risks and required resources
- Plan high-level milestones
How to use this marketing strategy template
Step 1: Set the foundation
Brainstorm the problems you’ll solve and the customers you’ll target. Invite a diverse set of ideas, then prioritize by voting with Freehand Reactions (the smile icon on your toolbar).
Step 2: Build a business case
Map company goals to the problems defined in step one. Consider which metrics you’ll use to measure success, and brainstorm the potential barriers that could prevent you from reaching your goals.
Step 3: Gather your information
Ask the team: What do we know that will help us reach these goals? What do we need to validate with further research? Which stakeholders will be involved in the execution? What is our budget? What other resources will we need to implement this strategy?
Step 4: Start planning
Brainstorm which marketing channels you’ll use to reach your audience and the milestones that indicate success. Start to determine a timeline for achieving these milestones.
Step 5: Bring your marketing strategy to life
Once you’ve finalized your strategy, use monday.com to build out a more detailed, interactive plan to manage its execution.
At the end of this process, you’ll have a well-defined marketing plan to help you manage your next campaign.