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Persona profile template

This free user and ux persona template, contributed by the design-thinking experts at Brillio, will help you develop a deeper understanding of your user persona or buyer persona.

Use Template

Develop a deeper understanding of your user with a persona profile template

The design studio at Brillio works closely with some of the world’s leading technology brands to facilitate design-thinking best practices, including the development of personas to inform product strategy.

With this user persona template, you’ll collaboratively build a persona profile that goes beyond simple demographics and role details.

You don’t need to start from scratch.

Use Brillio’s user persona template to:

  • Bring more fidelity to your user persona with examples
  • Push the boundaries of your customer understanding with collaborative activities
  • Work with stakeholders to build persona profiles that influence product strategy

How to use this persona profile template

Step 1: Fill out the discovery section

As a team, go beyond the basics of demographics and role, and start fleshing out deeper characteristics like habits, goals, and needs.

Step 2: Get to know your persona with an activity

Use the moodboard, fireside chats, day-in-the-life, and Q&A activities to imagine how your persona may act, think, or speak in everyday life. Customize the length and number of activities to your liking.

Step 3: Complete the insights section

After you’ve gotten to know your persona, fill out the insights section. During your discovery process, you might come across valuable insights which could influence your design solution. But it’s important that you don’t jump the gun with this section before having a comfortable understanding of your persona. Here, you and your team can synthesize your understandings into guiding principles which can be followed in the processes to come.

Step 4: Bonus activity!

If you’re in the mood to get creative, use the persona sketch section to draw how you think your persona would appear in real life. Think about what they’re wearing, their gear, and their environment.